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With The State of the Creator Economy report, explore industry insights for 2022 through multiple lenses, including COVID-19’s impact, monetization trends, creator marketing tactics, and knowledge creator use-cases.
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Everyone is talking about it. But, talk is just that, talk. If you really want to
get to know the creator economy, you need to go deep into the data.
With more than 50 million creators already participating in the creator economy, the number grows every day - increasing the worth of the industry into the billions.
In response to the increased value of creators and their earning potential, there have been a number of creator-focused launches from new and existing tech-giants.
Easier paths to monetization have emerged, and creators are beginning to own their content and audience through use of monetization tools like online courses and coaching.
The economic inequalities present in the greater economy exist within the creator economy as well, regardless of whether someone directly or indirectly monetizes.
Marketing is essential to building a thriving online business and brand. Kajabi Heroes were surveyed to discover which marketing methods are driving traffic and conversions.
“...It’s important to always update courses and make them easy-to-understand concepts. You’ll know where you’ll have to tweak when you get the same questions over and over.”
